The badass archives
Your favorite, most trusted underdog brands aren’t doing anything special. They’ve just mastered the art of making you tick.
Tired of your marketing feeling like you’re shouting into a void even though you and your team know your shit and have been in business for years?
Every second Monday, I share brand strategy insights that help you build and master precisely what about your audience would make them choose you first so you can apply in your business.
slutty branding: the essay on drawing your line
integrity is a *ullshit value
you're not in your market. you're in theirs.
outlasts a rebrand. Every. Darn. Time.
everyone’s selling a fix. But is it the right one?
excusez-moi? 😳 Next century?!
"damn, we've been funding the wrong thing”
Sun Tzu figured out your positioning problem in 500 BC
AI just gave your fuzzy brand a megaphone
the referral leak you can't see
for every opportunity that looks good on paper
why big calls keep stalling
marketing's doing exactly what you told it to
why do difficult clients always find us?
if this is 'growth', why the heck am I more stressed?
when the rebrand doesn’t change who enquires
bigger customers ignore you (even at higher prices)
you’re booked. but not with work you actually want.
you just got another text: "can you hop on this call?"
predict your 2026 revenue (no crystal ball needed)
new competitors are stealing your clients
the positioning test your competitors are failing (are you?)
the revenue ceiling no marketing can break through
trends are killing your brand equity
your brand isn't outdated, it's irrelevant
building to sell vs building to ego
why your premium service is not luxury
why your customers can't explain what you do
your best customers are your worst problem
sales contradicted marketing. again.
the new power combo; maximalism and nostalgia
avoid this positioning mistake
avoid loyalty decay
grandma's on the line
brand wars, pick your fighter
the kind of weird that sticks
avoid betraying clients while growing
your competition isn't using this
is rebranding overused as a fix-all for struggling businesses?
just another to invaluable partner; a brand transition story
