This one's for you if:

• You're running multiple services under one roof

• You're eyeing a merger or a partnership

• You're moving into new territories

• Or you've just bought something and now you've got two businesses wearing one name and a team that isn't sure which to sell

The question now tends to be: Does everything live under a single name, do the parts run as their own brands, or is it something in between?

Get that wrong and the whole thing sounds like as noise. (Business multiple personality disorder, as we've been calling it.)

Get it right and each part feeds the others instead of competing with them.

10 questions and you'll know which setup fits how your business is built.