F*Ck Rebrands

*uck BRAND BIBLES

This is for founder-led service businesses
to make strategy

When you've been stuck at the same revenue point, working 70-hour weeks, while your team waits for your approval on everything—this is for you.

This isn't adding more processes.

This is making brand strategy and positioning practical.

So your whole team is on the same page.

This isn't adding more processes.

This is making brand strategy and positioning practical.

So your whole team is on the same page.

This isn't adding more processes.

This is making brand strategy and positioning practical.

So your whole team is on the same page.

Most clients come because their team doesn't know what matters.

They leave with clear priorities the team actually uses day to day.

Within 30-60 days: decisions get faster, your team stops checking everything with you, and the business starts to feel lighter.

Most clients come because their team doesn't know what matters.

They leave with clear priorities the team actually uses day to day.

Within 30-60 days: decisions get faster, your team stops checking everything with you, and the business starts to feel lighter.

Most clients come because their team doesn't know what matters.

They leave with clear priorities the team actually uses day to day.

Within 30-60 days: decisions get faster, your team stops checking everything with you, and the business starts to feel lighter.

SHOW ME HOW

Last week

Your sales guy called you

"Cost Effective"

Your marketing content said

"premium quality."

Your operations team told clients

"we do everything."

Same prospect.
Same week.
Different stories.

Guess who got confused and chose the competition?

This isn't your team's fault.

WHAT’S FIXED

WHEN STRATEGY BECOMES OPERATIONAL

Profitable

Revenue starts moving because positioning finally works in practice

Unified

Competitive

Operational

Instead of 100-page brand bibles, you get one clear direction everyone can use.

WHAT’S FIXED

WHEN STRATEGY BECOMES OPERATIONAL

Profitable

Revenue starts moving because positioning finally works in practice

Unified

Competitive

Operational

Ptofitable

Profitable

Revenue starts moving because positioning finally works in practice

UNIFIED

Your entire team describes your value the exact same way

COMPETITIVE

You stop competing on price and start winning on positioning

OPERATIONAL

Strategy works in daily operations, not just marketing materials

The proof

This Works

CASE STUDY

Banbury Lane

38-year architectural door and cabinet hardware supplier

Repositioned from "supplier" to "project partner"

Team alignment eliminated confused prospects

Marketing decisions shifted, inbound prospects increased

CLICK TO READ

How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights. How Delivery Hero streamlines marketing reporting across all their brands with Clarisights.

CASE STUDY

Banbury Lane

38-year architectural door and cabinet hardware supplier

Repositioned from "supplier" to "project partner"

Team alignment eliminated confused prospects

Marketing decisions shifted, inbound prospects increased

CLICK TO READ

CASE STUDY

Banbury Lane

38-year architectural door and cabinet hardware supplier

Repositioned from "supplier" to "project partner"

Team alignment eliminated confused prospects

Marketing decisions shifted, inbound prospects increased

CLICK TO READ

Your brand has a pulse.
Is it strong enough to scale past $5M?

This 5-Minute check diagnoses hidden revenue leaks.

FIND OUT HOW

What pepople

Say about B

HOW WE MAKE STRATEGY OPERATIONAL

The Badassery Blueprint

A systematic 9-step process that transforms strategy from shelf-sitter to operational reality.

BRAND AUDIT

Where your team messaging breaks down and costs you deals

See where prospects get confused

Identify messaging killing deals

We know what to fix first

Hover over each letter to learn more

BRAND AUDIT

Where your team messaging breaks down and costs you deals

Where your team messaging breaks down and costs you deals

See where prospects get confused

Identify messaging killing deals

We know what to fix first

ARTICULATE FOUNDATIONS

Solidify core values and brand foundations guiding everything from hiring to sales

Faster hiring decisions

Clear marketing direction

Values that actually guide choices

DEEP DIVE MARKET

Map where you actually compete

Stop wasting budget on wrong audiences

Clear indication of gaps and advantages

Clear target = focused growth

ASSESS POSITION

Finding the distinction that drives revenue, not just sounds clever

Position prospects actually understand

Team can explain naturally

Differentiation that justifies premium pricing

STRUCTURE VOICE

Messaging and voice guidelines your team can naturally integrate

Consistent messages without brand police

New hires onboard in days, not months

Content creation gets 10x faster

SHAPE STORY

Consistent narrative that works from sales calls to customer service

Receptionist to CEO says same thing

Brand feels cohesive everywhere

Prospects remember you

ESTABLISH IDENTITY

Visual direction that supports positioning (not decorates it)

Presence that matches premium pricing

Easy asset creation without designer bottleneck

Consistency without constant oversight

ROLLOUT STRATEGY

Get your entire team speaking the same language

Everyone aligned week 1

Strategy embedded in daily operations

Revenue impact starts immediately

YEARLY AUDIT GUIDE

References to maintain brand consistency as your business scales and markets evolve

Catch drift before it costs deals

Easy course-correction

Positioning scales with growth

This isn't a quick fix.

This is business transformation.

I know, it’s words

Until you get eyes on what that looks like. So here’s a sample video series of what that repositioning could look like for your business.

ANSWERING YOUR QUESTIONS

Does this actually work for my industry?

The core problem is identical everywhere: teams describing your value differently. Whether you're a CPA firm, wealth manager, custom home builder, or building material supplier, the challenge is the same - getting everyone on the same page.

This seems like a lot of work for my team.

Most brand strategy creates more work. This fixes what's already broken. We don't add new processes. We fix the ones causing confusion so your team spends less time explaining and more time closing.

We already have brand guidelines...

Most brand guidelines are 47-page documents your team never uses. Real strategy means your receptionist describes your value the same way your CEO does. If your team needs a manual to remember your positioning, it doesn't work.

How do I know the investment will actually pay off?

Here's what team misalignment costs:

• Consistent branding increases revenue by 23% (Lucidpress study) - inconsistency does the opposite

• Professional services sales cycles average 103 days (Focus Digital) - confusion adds weeks

• 68% of companies report 10-20% revenue growth from brand consistency (Envive study)

• Lost deals cost $200K+ annually when prospects can't understand your differentiation

Most clients see ROI within 90 days when prospects stop asking, "So what exactly makes you different?"

The cost of misalignment is higher than fixing it.

What if we need to make changes during the process?"

That's exactly why the BADASSERY method is collaborative, not prescriptive. We're not creating a rigid system that breaks when your business evolves. We're building operational flexibility. Strategy that adapts with your growth.

Does this actually work for my industry?

This seems like a lot of work for my team.

Most brand strategy creates more work. This fixes what's already broken. We don't add new processes. We fix the ones causing confusion so your team spends less time explaining and more time closing.

We already have brand guidelines...

How do I know the investment will actually pay off?

Here's what team misalignment costs:

• Consistent branding increases revenue by 23% (Lucidpress study) - inconsistency does the opposite

• Professional services sales cycles average 103 days (Focus Digital) - confusion adds weeks

• 68% of companies report 10-20% revenue growth from brand consistency (Envive study)

• Lost deals cost $200K+ annually when prospects can't understand your differentiation

Most clients see ROI within 90 days when prospects stop asking, "So what exactly makes you different?"

The cost of misalignment is higher than fixing it.

What if we need to make changes during the process?"

Does this actually work for my industry?

This seems like a lot of work for my team.

Most brand strategy creates more work. This fixes what's already broken. We don't add new processes. We fix the ones causing confusion so your team spends less time explaining and more time closing.

We already have brand guidelines...

How do I know the investment will actually pay off?

Here's what team misalignment costs:

• Consistent branding increases revenue by 23% (Lucidpress study) - inconsistency does the opposite

• Professional services sales cycles average 103 days (Focus Digital) - confusion adds weeks

• 68% of companies report 10-20% revenue growth from brand consistency (Envive study)

• Lost deals cost $200K+ annually when prospects can't understand your differentiation

Most clients see ROI within 90 days when prospects stop asking, "So what exactly makes you different?"

The cost of misalignment is higher than fixing it.

What if we need to make changes during the process?"

THIS APPROACH

ISN'T FOR EVERYONE.

Here's who gets the best results:

You're doing $2.5-12M in revenue and have been in business 3+ years

You're spending serious money on marketing, but revenue has plateaued

You have a team, but they describe your value differently

You're the owner or partner making the decisions

You're willing to change how you've always done things

This WON'T work if:

You want someone to manage your social media or write blog posts

You're looking for quick fixes instead of real change

You want a new logo first

You need guidelines for 50+ locations or franchises

You're not ready to get your team aligned

If you checked all the green boxes and none of the red ones, we should talk.

SHOW ME HOW

MEET THE WOMAN

BEHIND THE SHADES

I'm Beatrice, founder of Badassery by B and host of The Art of Positioning podcast.

I started this business because I was tired of watching good businesses fail with bad strategy and pointless rebrands.

My background is operations and marketing. I care about what works, not what looks pretty. I've driven $700K+ in attributed revenue through integrated campaigns and brand repositioning. Now I help service businesses escape price competition.

When I'm not helping teams get aligned, you'll find me hoarding dark chocolate, reading everything from business books to romantasy novels, and hunting for the perfect brunch cafe.

MEET Roo

Let’s address the marsupial in the room: What’s the deal with the kangaroo, Beatrice?

Though I live and work in Spain, I’m originally from Australia, so a ‘roo seemed the natural choice to be my brand mascot.

Plus, y’know, a shade-wearing kangaroo with a baseball bat? How badass is that?!

THIS APPROACH

ISN'T FOR EVERYONE.

Brand Transformation

$75,000

Only 3 clients accepted annually

Complete B.A.D.A.S.S.E.R.Y. Blueprint (9-step positioning overhaul) done with you transformation

Weekly 1:1 consults and advisory over 12 months

Team training workshops and full implementation support

Access to vetted partner network to support execution

SEE IF YOU QUALIFY

Brand Strategy Intensive

$17,000

Only 3 clients accepted annually

B.A.D.A.S.S. Blueprint elements development

Weekly 1:1 sessions over 12 weeks

Complete messaging toolkit for your team

Implementation roadmap (you execute)

GET STRATEGIC CLARITY

Positioning Assessment

$3,500

Only 3 clients accepted annually

90-minute 1:1 deep-dive strategy session + immediate actionables

3 positioning direction recommendations

Messaging and visual recommendations

90-Day Implementation roadmap for 1 positioning direction

30-day follow-up check-in

PURCHASE ASSESSMENT

Not sure which option fits? Start with a 20-minute consultation

BOOK NOW

About B

Brand Scaling tool

Brand Health Audit

Learn more about brand strategy. Check out my socials.

Refund & Dispute Policy

Secure payment processing

About B

Brand Scaling tool

Brand Health Audit

Learn more about brand strategy. Check out my socials.

Refund & Dispute Policy

Secure payment processing

About B

Brand Scaling tool

Brand Health Audit

Learn more about brand strategy. Check out my socials.

Refund & Dispute Policy

Secure payment processing

F*Ck Rebrands

F*Ck Rebrands

F*Ck Rebrands

*uck BRAND BIBLES

*uck BRAND BIBLES

*uck BRAND BIBLES

This is for founder-led service businesses to make strategy

This is for founder-led service businesses to make strategy

Last week

"Cost Effective"

"Cost Effective"

"premium quality."

"premium quality."

"we do everything."

Same prospect. Same week. Different stories.

WHAT’S FIXED

WHEN STRATEGY BECOMES OPERATIONAL

WHAT’S FIXED

WHEN STRATEGY BECOMES OPERATIONAL

The proof

The proof

The proof

This Works

This Works

This Works

Your brand has a pulse.Is it strong enough to scale past $5M?

Your brand has a pulse.Is it strong enough to scale past $5M?

What pepople

Say about B

The Badassery Blueprint

This isn't a quick fix.

This is business transformation.

This is business transformation.

This is business transformation.

I know, it’s words

ANSWERING YOUR QUESTIONS

THIS APPROACH

ISN'T FOR EVERYONE.

MEET THE WOMAN

BEHIND THE SHADES

MEET Roo

THIS APPROACH

ISN'T FOR EVERYONE.

This is for founder-led service businesses
to make strategy

This is for founder-led service businesses
to make strategy

Same prospect.
Same week.
Different stories.

Your brand has a pulse.
Is it strong enough to scale past $5M?

Your brand has a pulse.
Is it strong enough to scale past $5M?