Project Revolution
Project Revolution knew project management inside-out. Years of expertise. Solid training programs. Real results for clients.
But when someone asked "What do you do?" Jeremiah would—his words—"techno-babble all over them." Prospects glazed over. Content fell flat. LinkedIn felt like shouting into the void.
The Problem
They were stuck in PM-speak. "Strategic." "Tactical." The same buzzwords every other PM consultant was using. Long-form content nobody had time to read. And they were pitching business owners when project managers actually held the budget.
Brooke nailed it: "We put the cart before the horse. Built websites without a full branding strategy. Ran down self-education projects involving marketing, brand, and avatar. We discovered a ton. But it never amounted to a cohesive package where we could march on with complete confidence."
Classic trap: you're brilliant at your work, but you can't translate it into words buyers understand.
What We Did
Worked together a full year. Twelve weeks deep in brand foundations, then fractional strategy ongoing.
Who actually buys
Stopped chasing business owners. Focused on project-level managers—the people with budget who could actually say yes. Not just demographics. Behaviors, psychology, frustrations.
Content people read
Shorter, sharper content. "Right hook" approach. Value their clients actually needed, not what sounded smart.
Language that works
Killed the jargon. "Impact" and "results" sound impressive but mean nothing. We drilled into what those actually looked like for their clients. Built an elevator pitch that worked in real conversations.
Team clarity
Everyone got on the same page—message, values, vision. Built a system so new hires could step in without confusion.
LinkedIn that works
No more generic engagement. Started attracting buyers, not just followers. Cleaned up profiles. Got intentional about who they connected with and why.
Jeremiah:
We were speaking into a void. Not being able to articulate our message to our ideal client was disheartening. The look on people's faces when they would ask 'What do you do,' and I would techno-babble all over them. We had spent countless hours trying to do it on our own or hiring the wrong people. It wasn't working!"
What Shifted
"If we could do it all again, we would start with building our brand strategy. When we started to think about hiring someone, we thought of Beatrice immediately because her brand walks her talk. Beatrice is so good at what she does, she didn't have to sell us anything."
Why this Worked
Project Revolution had everything. Deep expertise. Proven programs. Strong team. What they didn't have: the ability to explain it in language their market understood. And they were talking to the wrong people.
Fix those two things, the rest follows.
The Real Issue
Service businesses with deep expertise hit this constantly. You're exceptional at your craft. But you're drowning in your own language. You sound like everyone else in your space—or worse, you sound too technical for buyers to follow.
Hiring a copywriter won't fix it. Redesigning your website won't fix it. You need positioning that translates what you do into words your market gets, then systems that keep that clarity alive as you grow.
That's when things change.
If you're stuck here, let's talk about what your positioning could look like.
